Is SEO Training A Viable Option?
It depends on your circumstances. In some cases its the best option, it others it should be avoided. I will talk through both aspects but first a brief introduction. SEO Training is not a one day ticket to search engine glory. It takes lots of hard work and you will probably need further training as your skills develop.
The los angeles seo agency continue to develop how they work and so once trained you need to keep up to date, or have someone keep you up to date. (Contact us for SEO Training Edinburgh) You also have to use these skills regularly to ensure they are kept sharp. If you don’t have your edge the competitors will win.
So the first point is, if you are after a quick fix then go and learn PPC!
When Training is Viable
In my opinion this comes down to your internal resources. If you have a skill set available that can handle the work and they have enough time then training is the way forward. If, on the other hand, you just have spare resource and want to utilise them then this might not be the best rout.
A few example are needed I think.
- Say you have a marketing assistant employed and they are underutilised.
- They have a logical way of thinking and quick to learn. They understand how
- websites work at a high level and can handle / interpret technical talk. This
- person would be prime for seo marketing los angeles.
Next up a company has a small warehouse and the packing person has free time every day. They have no experience on a PC other than using Facebook and they have not had to work out more than a jigsaw puzzle in the last 5 years. In most cases this person wouldn’t be suitable for training up. It’s not an easy job.
This one is the border line case. You have an office staff member. They know how to use the Office suite better than anyone; they use social media and update the company website. If they also have a logical mind set and can pick things up well then they may be OK with it. But if they don’t consider the search engine marketing expert strategies, don’t buy into it or don’t want to do it then it wont work.
When You Should Just Get A Pro
The main reason you should hire someone like a freelancer is when you don’t have resource to do it. This stuff takes a lot of time and effort and unless you have bags of excess resource knocking bout you either need to employ or contract in. At least with a freelancer or agency you can just stop if its not working.
Do not try and make one of your employees do it, if they don’t have the commitment or heart to do it then it wont work. There are some really tedious tasks that need done well, if they do them badly it could negatively impact the whole campaign.
Time is money and when training someone you have to be looking at the long term strategy. This is a long term strategy but when you are training it adds on even more time as they have to get up to scratch. So if time isn’t on your side then get a pro in.
A Bit Of A Mix
What I try to do with any client is mix it up. Put some tasks in house and other out to me. Utilise resource internally where ever possible and then I take the more challenging or more time consuming tasks. There is one main reason for this. web search engine marketing optimisation doesn’t happen over night and its not easy. You are up against millions of other websites and lots of them are putting in lots of effort as well. If you have your team involved it adds more ownership on your part and normally this results in better results.
After all you are the experts in the field, I am just telling you which box’s to tick and which areas to play ball in.